Print Design
Illustrator
Photoshop -
The Sheridan Student Union, enriching campus life for 50+ years, saw an opportunity to expand impact with International Women's Day. A custom postcard initiative will enable students to personally appreciate influential women through unique cards expressing gratitude and admiration, deepening connections and making IWD more meaningful.
Spotlighting Sheridan's remarkable women's unique journeys through student postcards
The Challenge
International Women's Day has entered a new era with evolving perceptions. Our challenge is creating postcard art that visually connects Sheridan's diverse community through resonant stories and quotes, enabling meaningful IWD engagement across demographics.
2023
Visually amplifying the narratives of women by seamlessly blending evocative graphics with their powerful words and perspectives.
The Solution
Honoring Diverse Perspectives Through Custom IWD Postcards.
International Women's Day celebrates progress made while acknowledging work still needed. Solution features postcards in different artistic styles, each aligned to stories and values of unique student groups.
Postcards enveloped by IWD banner tying set together - symbolic of distinct voices coming together. Approach spotlights individual narratives, packaged cohesively to reinforce shared values of solidarity.
2024
The Impact
The 2022 IWD postcard campaign increased SSU blog views by 42%, overall page views by 32%, and achieved enhanced awareness of SSU and IWD - leading to the initiative's repetition due to its proven engagement boost.