LoveGood co.
I had the pleasure of developing a complete brand identity and visual style guide for Love Good Co., a stationary company dedicated to spreading positivity. This startup sought a vibrant, cheerful brand image that would reflect their mission of conveying compassion through products.
I worked closely with the founders to understand their vision and target audience. Through collaborative brainstorming, we landed on an engaging brand name and motto focused on spreading good vibes. I then translated this energetic ethos into a logo design characterized by fluid letterforms, a vibrant coral color palette, and thoughtful details like a heart-shaped logo mark.
To ensure lasting brand consistency, I also created a comprehensive visual style guide including typography, color codes, graphic elements, imagery guidelines, and more. This enables Love Good Co. to maintain their distinctive, positive look as they create new products and marketing materials.
I had the creative freedom to bring the founders' uplifting spirit to life through visuals. The resulting logo and guidelines establish Love Good Co. as a modern, welcoming brand. Their branding now clearly communicates their focus on compassionate connection through smart design choices.
This project showcased the power of strategic design in building a resonant brand identity. I felt privileged to help this small business launch with a polished, purposeful brand and the tools to extend their reach through consistent, engaging visual storytelling. Supporting startups like Love Good Co. motivates me to continue leveraging design to make a positive mark.
