Packaging Design
Illustrator
Photoshop -
The iconic McCafé cup represents the superior coffee taste and aroma that customers love. This holiday season, a festive new cup design will attract seasonal customers craving McCafé's quality coffee while competing with Starbucks and Tim Hortons.
Designing a new Iconic holiday cup targeted at the Canadian audience to rival competitors and take center stage.
The Challenge
With endless coffee cup designs across cafes, how can McCafé's cup attract new customers this holiday season?
The McCafé cup is iconic, but lacks differentiation among peak holiday offerings. With countless festive cups from competitors, McCafé struggles to stand out during the holidays. With greater creative emphasis on the cup and consistent branding, McCafé can stand out, driving new sales.
The Insight
More Than Caffeine - Comfort and Community in Every Cup
The morning coffee run is more than just a caffeine fix - it’s a soothing ritual and daily marker of normalcy. With its familiar branding and inclusive community spaces, McCafé provides customers the small moments of comfort and belonging they crave when little else seems steady.
Bringing warmth coast to coast, the 2024 McCafé Holiday Cup connects Canadians through the spirit of the season.
The Solution
Rekindling nostalgia and holiday wonder this season.
Evoking nostalgia with charming Canadiana, the 2022 McCafé Holiday Cup aims to connect communities nationwide through visual storytelling. Familiar nods to hockey, curling and moose catch the eye while letter writing represents the priority of maintaining ties across diverse cultures united in spreading cheer.
Just as beloved photos on the wall capture cozy, festive feelings of togetherness, this thoughtful cup design encapsulates what Canadians cherish most - coming together. More than a festive aesthetic, it inspires closer connections and new traditions by celebrating the warmth and joy of the holidays in true Canadian style.
The Potential Impact
This holiday campaign could increase McDonald's Canadian coffee sales 20% ($150M+) through 275,000+ new coffee drinkers and 10-20% more families over prior promotions. Post-holiday loyalty also forecasts 15% higher. Overall, significant sales and customer growth anticipated.