Amplifying
Their Voices
Their Voices
Creating Postcards That Resonate
With Diverse Student Voices
With Diverse Student Voices
International Women's Day has entered a new era, challenging us to create postcards that could speak to Sheridan's 26,000 students from vastly different backgrounds. Through resonant stories and quotes, we needed to visually connect this diverse community, ensuring every student could see themselves reflected, whether grabbing a postcard in the student center or finding one on a bulletin board.
From community insights to meaningful design
My process started with researching Sheridan's student demographics and analyzing the quotes provided by SSU. Rather than simply illustrating words, I explored the deeper meaning behind each quote, who would connect with it, why it mattered, and how it could bridge different experiences within our community. This analysis shaped both quote selection and visual direction.
The breakthrough came from recognizing that students needed choice, not everyone would connect with the same aesthetic. The designs needed to offer variety in styles to appeal to different tastes and personalities, while maintaining enough visual consistency to be instantly recognizable as part of the same IWD campaign.
This balance would let students choose postcards that spoke to them personally while building collective campaign recognition across campus.
2023 - International Womens Day [Graphical]
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2024 - International Womens Day [Collage]
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2024 - International Mental Health Day [Risograph]
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2025 - Black Is Limitless [Graphical]
