Immersing In
The World of Serial
Serial is a suspenseful thriller/drama that follows the titular character Kathleen, as we witness her obsession with the Clarkson County Butcher.
I worked on a series of graphic props for the film that helped the production designers set the tone for the story. This included creating a compelling movie poster & custom font that was used as part of the marketing for the film. With the assistance of the crew and actors, I wanted to bring viewers into the world of Serial.
BTS photos taken by Imogen Lister & Ryan Liew
Graphic Design For Film Making
Photo Manipulation
Photos of the set
With inspiration from 2000s slashers, I created a movie poster that was in theme with the time period of the film. I was equipped with stills from the production and allowed creative liberty on the project. For the start of promotion I was tasked with making a very simple idea based Instagram post to get people excited about the concept of the film. Using information from the writers and script, I put together case files, missing persons posters and morgue reports.
Process
I was brought onto this film poster project early on and given creative freedom to develop the visual aesthetics and tone. The director provided me with invaluable insights into the movie's energy and character by allowing me to review footage from a rough cut of the film, read the script, and study production stills.
With this deep understanding, I drew inspiration from Stephen King novels and 1990s slasher films to inform the atmosphere and style of the poster. I crafted custom typography and illustrated the protagonist to align with the look and feel of the film.
The director requested that certain production stills be incorporated into the final design. With these key assets, I conceived an overall composition and visual direction that captured the eerie yet captivating spirit of the film.Throughout the process, the director and I collaborated closely to ensure the poster art authentically represented the movie's essence. Overall, being involved from the early stages and given creative trust was invaluable in crafting a poster true to the project's vision.
